Technology is constantly providing us with a multitude of innovative solutions for both personal and corporate ventures. Indeed, online tools help businesses in many aspects of operations — from project management to customer service. Product reviews are prevalent online, and social networking sites are extensively used for advertising and public relations.

The information available on the Internet can influence the buying behavior of about 82% of consumers. In addition, over 62% of small businesses use Facebook as an advertising platform, although most of them fail since they don’t know how to do it right.

Although digital tools are undoubtedly beneficial, this doesn’t mean that traditional modes of communication are already outdated. Not every customer tries to reach an enterprise via e-mail or through its website and social media page. In fact, 65% of people still use their phones to contact a business. Granted, this proves how vital it is for all types of businesses to select the most suitable telephone system.

Small-business Telephone Solutions

Web journalist Rebecca Edwards reports in an online review that the primary factor to consider when choosing a telephone solution for a small business is its needs and demands — whether it’s a start-up, home-based, or service-based operation. Other important details to take into account are features, service efficiency, price, additional costs, reliability, versatility, and ease of use.

There are three main types of small-business telephone systems: traditional, Voice over Internet Protocol (VoIP), and virtual.

• Traditional telephone systems are also called private branch exchange or PBX phone systems. They utilize a phone jack to connect a service to the phone which is readily available on a desk.
• VoIP phone systems share multiple features with traditional systems, but are often more affordable. The reason they are cheaper is that you won’t have to pay for the fees for phone installation. VoIP uses a high-speed internet connection instead of a conventional phone line and customary hardware that allows employees to answer calls using computers.
• Lastly, the virtual systems — as the term implies — are an updated and modern version of traditional systems. It utilizes cloud technology and is able to establish strong connections with mobile phones, thus allowing employees to work effectively even outside the office. This feature makes it ideal for businesses that need to constantly connect to customers. However, going virtual is not a mobile-only system. In fact, cloud technology also allows connections with other devices such as computers and traditional handsets.

The Bottom Line

An efficient phone system is indispensable for the proper operations of companies of all sizes and net worth. If you are a business owner, keep in mind that initial research is the key to determining which telephone solutions are most suitable for your type of business. It’s also essential to take note that although more advanced systems can be captivating with their sophisticated features and flexibility, they aren’t always the best choice.

Figure out what you need to avoid taking on unnecessary fees. Another reminder is to assess the pros and cons of all the available telephone systems and consult a professional provider for assistance in sorting out your options.