Pretty much every developed country in the world has a wide range of giant multinational corporations. Examples include Microsoft and Ford Motor Company in the United States, Siemens and BMW in Germany, and Toyota, Sony, and Panasonic in Japan. Still, small businesses are, oftentimes, the premier financial drivers toward economic development.

With that in mind, here are four of the most important startup trends of 2021:

Digital Technology

In 2020, California-based American technology company Apple Inc. had a revenue of more than 250 billion dollars. With a research and development budget of close to 20 billion dollars, its sales were more than 13 times larger than the amount spent creating new products and services for millions of customers worldwide. As of this year, it remains the most profitable, most successful firm in the retail industry.

When it comes to technology, digital or otherwise, the vast majority of people believe it takes a lot of money to start a new enterprise. And while the figures are certainly not small, digitalization has led to the creation of more small and medium-sized companies than ever before. Today, these businesses are working hand in hand with tech PR and content marketing agencies, using an accomplished team of public relations veterans, journalists, professional project managers, and industry experts to deliver first-rate digital experiences at a fraction of the price.

All About Food

No matter who you are or what you do, you will always need water and food as a human being. This is as obvious and straightforward a statement as anyone can ever make. As such, there will always be a market for those providing it. Whether it is a restaurant, a small diner, a cafe, a hot dog stand in the middle of the street, or anything else, as long as you have the right strategy, chances are your company will flourish.

In the age of the covid-19 global pandemic, it’s far from easy for traditional enterprises in the food industry to stay afloat and make a sustainable profit. Still, the public health crisis has granted us the opportunity to innovate and look into other areas like food storage and delivery services, food processing facilities, online cooking lessons, the import and export of raw materials, spices, and exotic ingredients, and many others.

As a starting entrepreneur, there are many options to consider and plenty of avenues to take that can all lead to corporate prosperity.

Language Services

One of the many consequences of globalization is that we now live in fully interdependent societies and need each other for survival. With climate change, struggling economies in all corners of the world, social unrest, and a raging pandemic, it is not far-fetched to say that if we are to survive as species, we need to collaborate in a cohesive, team-first approach. Because of this, the importance of knowing more than a single language is as prominent as ever, especially in the hyper-competitive corporate realm we currently find ourselves in.

For that reason, there is a great opportunity for those either familiar with a foreign tongue or who know someone who is. With the advent of popular presentation and video-conferencing tools like Zoom, Google Meet, MS Teams, and many others, all it takes is an effective teaching methodology and an adequate online promotional strategy, and your language services business will be more than good to do.

The Value of Specialization

For a long list of reasons, many companies, whether big or small, do not want to hire full-time employees. First, they feel as though a long-term human resource investment is neither practical nor affordable. Second, full-time staff requires a specific set of benefits, and therefore additional financial resources, many of which enterprises believe could be used for other things. Finally, recruitment and onboarding processes are long and arduous endeavors where optimum results are not always guaranteed.

This reality brings us to the fourth and final item on our list, namely the provision of specialized services. For instance, you could assemble a team of qualified certified public accountants working for several organizations at a time on a per-project basis. You could even do this yourself. A second option is to become an expert in Salesforce or any other robust customer relationships management system and handle client acquisition and management strategies for your customers.

Four of the most important startup trends today are companies in digital technology, food-related businesses, all kinds of language services, including translation and interpretation, and specialized services like CPAs and CRM managers. As societies evolve and people look for cheaper and more convenient ways to accomplish their goals, they all represent wonderful opportunities for entrepreneurs interested in launching a new company and finding success.