Using Social Media to Your Advantage

Using Social Media to Your Advantage

In today’s day and age, we all have a gadget in our pockets that we can pull out at any moment and connect with other people all over the globe. However, we almost only use it to pass the time while waiting for the bus or to browse a few pictures of friends and family before going to bed.

The amount of technology and innovation embedded in these social networking sites would be a waste if we only use them for mundane activities. It might help determine what other useful things we can do on it and further our cause or other people’s. That’s what this article is for. We’re going to teach you how to use social media to your advantage.

Different Ways to Use Social Media

The question that must be in all our minds is how to use these social media giants, compressed with so much potential, for good purposes? With this quick exchange of information, here are some ways that you can maximize the time you spend on social media.


There’s a reason why these social media applications are also called networking sites. You can use these websites to connect with other people interested in the same things as you. You can use this network of people to create or join an organization where your movement or passion is celebrated and promoted.


One of the strongest forms of marketing today is advertisements through the use of social media. As people spend more of their time on these social media sites, the greater your chances of getting discovered and expanding your market. With the right form of advertisement, it’s only a matter of time before your business reaches other potential customers.

Finding Donors for a Cause

For the same reason stated above, where people spend a huge percentage of their day on social media, it also makes these platforms a great avenue to find donors. If you are furthering a cause, collecting donations for an underprivileged child, or funding a relief operation, social media is one of the most prominent and most effective ways to do so.

Fact Sharing

Enlightening other people is another great example of putting social media to good use. When plenty of wrong information is uploaded on the internet every second, it’s time that those who know how important credibility and fact-checking are, reverse this miseducation of the people using only facts and figures.

woman smiling

Story Sharing

All of us have our own stories to share. After all, what would our lives be without the things we experience and what we learn from them? The most popular social media platforms actually encourage this sharing of stories. Our narratives of the good things we’ve done, videos of our experiences, photographs of one-in-a-lifetime opportunities are just some of the stories that we can share to inspire other people.

Expressing Yourself

One of the best personal advantages of social media is that it’s a great tool for self-expression. This is especially true for younger people. When we all want to build our own identities, social media sites provide a platform for us to freely express who we are. We can use this freedom to share our art with the world in all forms and platforms. Music, fashion, and photography are just a few examples of self-expression through social media.

Promoting an Event

Our social endeavors can also benefit from social media through the promotion of our events. There are plenty of artists and celebrities who utilize social media to call on their fans and followers for specific event announcements. For example, Facebook allows you to use a function called Events, where you can manage and promote it remotely from your computer. This will also provide you an estimation of how many can attend because invitees can actually respond if they’re going or not.

Feedback Gathering & Customer Service

If you’re already using these social media sites to promote your business, don’t forget that it’s also a great tool for gathering feedback and providing customer service. Because of these social media networks’ huge population, you can easily communicate with your customers and help them with their concerns. In addition to this, gathering feedback about your products or service can also be done through social media, and ultimately use this data to grow your business further.

Sometimes, it’s mind-blowing how much potential these social media sites have and how much of that we don’t use or don’t even know. Be that as it may, it only takes an article to open your eyes and encourage you to use these sites for a good purpose.

Scroll to Top