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The Differences Between Attracting Leads and Attracting Customers

You’ll hear many marketing jargons when your small business goes live, including “leads” and “customers.” The latter is hardly jargon, but when marketing, “customer” must refer to a specific person and their traits. They can’t be anyone who buys your products. Though any consumer might take an interest in your product, they’re not necessarily one […]

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How You Can Legally Protect You and Your Employees

Employment law is a broad and complex subject, with many different rules and regulations. Anyone who wants to protect their employees should have some understanding of the different types of employment law, as well as what kind of protections they offer to employees. You should also be familiar with the laws governing health and safety

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Three Contradicting Approaches to Society’s Standards You Can Pursue

Society provides a pattern or a path that can guide everyone in living their lives. They often come with plenty of milestones, giving people a way to remain stable as they age. The process usually involves what the majority of the world’s population pursue. Go to school, graduate, get a job, start a family, buy

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5 Tips to Help Singapore Employees Navigate the New Normal After COVID-19

The COVID-19 pandemic has forced many Singapore businesses and employees to navigate a whole new normal. For many people, this is uncharted territory. The good news is that companies can take many steps to help employees adjust. This blog post lists five tips to help your employees get through these difficult times. 1. Offer a

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