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Like any business, there are legal documents that govern the partnership between a franchisee and franchisor—the franchise agreement. Not to be confused with the Federal Trade Commission’s Franchise Disclosure Document, which describes the relationship between a franchisor and franchisee and contains historical data about the franchisor’s company, the franchise agreement is a legal document that […]

Moving to a different country can be both exciting and daunting for anyone. While top executives of multinational companies do this all the time, it’s not easy for an ordinary person to make this type of decision. And the current pandemic only makes the task more challenging with all the travel restrictions imposed by countries

You’ve finally created a list of viable prospects that are most likely to hold interest in your product or service. Now comes the tricky part—turning them into paying customers. Conversion is the most critical stage in any sales funnel. In many cases, it can mean the difference between gaining another customer and losing a prospect

There’s one thing that most successful entrepreneurs have in common: effective marketing campaigns. Although product quality and good customer service are still key tenets that can contribute to business success, spreading the word and creating a positive public image can ultimately lead to better sales. After all, most of the public wants to buy products

Being a friend is tough enough when one of you is healthy and the other falls ill. It can be difficult to know what to do. Should you visit them in the hospital? What should you bring them if they’re not eating? How often should you call and check in with them? Here are some

We are currently living in an age where customers want instant gratification and convenience at their fingertips. Since much of the general population wants convenience, many businesses are now migrating to online platforms and business models to serve their target audience more efficiently. Maintaining a consistent online presence is key to reeling in engagements. But

Almost everyone has heard of lawyers, judges, criminologists, and many other legal professions in mainstream media. However, there are likely many legal professions you have not heard of unless you practice or are studying law. Perhaps you would have availed of these professionals’ services had you known about them. Or maybe you would have liked

Paying attention to your health and well-being can provide you significant benefits, especially when raising your quality of life. If you choose to prioritize your needs, you can maintain a strong mind and body. At the same time, you can enjoy having a positive mindset, helping you avoid giving in to negative thoughts and emotions.

Over the last two decades, sustainability has evolved from a fad to a buzzword. According to research, when environmentalism is carefully incorporated into company processes, it offers significant economic advantages. In a nutshell, business sustainability refers to businesses’ impact on the environment and the community A corporate sustainability strategy seeks to favorably influence one or