In times like this, people are forced to stay in their homes as much as possible and distance themselves from others. Doing so can reduce the risk of getting infected by the coronavirus. This restricts them from enjoying the things that they normally do, and it causes a lot of stress.
One of the most common activities that people do to relieve stress is smoking. It is used not only for stress relief but also for recreation and pleasure. It offers a sense of relaxation whether they do it alone or in social situations. That’s why it is common for people to do it to reduce stress and anxiety, especially in troublesome times that the pandemic is causing.
However, since everyone is bound by restrictions, it is not easy to access nicotine products and use them in places other than their homes. That is why businesses in the smoking industry need to adjust to new ways of operating and catering to their customers. These are some pointers that can help these businesses survive the pandemic.
Operate Through Online Shops
People are limiting the number of times they leave their homes to reduce physical contact with others. With this, operating through online shops is beneficial. It provides safety and convenience. That’s because it can lessen their exposure to the possibility of getting infected by the coronavirus and make transactions easier.
Having online shops is a good strategy because most people are often using the Internet these days. These ventures allow people to seamlessly buy nicotine products instead of visiting separate physical stores. They can also have easy access to electronic cigarette batteries, vape pens, and e-liquids that are only available in a vape shop.
There are many ways you can start an online shop to sell various smoking products. It is important that you have a functioning and user-friendly website. You should also be familiar with the legalities in the smoking industry and e-commerce business.
Remember that your site’s home page should have a pop-up that will ask visitors to verify their age. This is one of the most important regulations you should follow. There are many plugins from e-commerce platforms that can help you set up. You should also keep in mind that regulations may change for this kind of business, so you need to always be up-to-date about it.
Convenient Delivery Services
Delivery services help you meet your customers’ demands by offering fast shipping of their orders. This allows them to purchase products and receive them in the safety of their homes. You can add different delivery options that they can choose from. They will see fast deliveries as a perk when they purchase from your shop.
If possible, you can offer free or discounted delivery services for certain purchases. For instance, your customers make big purchases or exceed a certain amount of money for their order. It will encourage people to purchase your products more.
The convenience and perks that your delivery services offer equate to good customer service. And it will make your customers develop a tendency to buy from your shop among all the other shops that sell the same products. With this improved customer satisfaction, you can keep up and even surpass your business competitors.
Rewards and Free Items
One of the greatest motivations of customers is the rewards and free items that they can get from shops that they patronize. Anyone will be glad to receive free things or collect points to exchange for rewards without spending extra money on them. This will help your customers develop a sense of loyalty because it gives them more reasons to keep buying your product.
Make sure that you execute loyalty programs like this effectively. Take note that they won’t cause confusion and misunderstandings with your customers. Set clear steps or guidelines regarding how they can receive the rewards. For instance, you can offer them a free item when they buy sets of items. It can also be when they make multiple orders in a certain span of time or exceed a certain amount in one purchase.
It is difficult for businesses to operate in the time of a pandemic. It is because there are more challenges to face compared to the normal way everyone used to do business operations. But as long as you find innovative and practical ways to serve your customers without sacrificing their safety, your business can thrive under any condition. This is why you should always seek new opportunities and work your way with them.